how to write an email to sell a product example

Wandering Aimfully Through Selling. 2. For instance, saying “This product is the best.” may not persuade that many people. For example, headline could be “non-fiction authors: how to sell 1000 copies of your new book in your first week without spending a penny on PR”. If you’re a freelancer or otherwise selling a service, this is a fantastic sales email example to learn from. The products they are receiving from the manufacturers may not be that finished or polished. Include quotes. To receive a response, an introduction email needs to capture the attention and engage the interest of its recipient. Selling doesn’t require pushiness. I’ll get to some ways to do it right in a bit, but first I want to tell you why you should even be doing it in the first place. As you will see from the examples below, these emails are carefully crafted to connect with the buyer and not necessarily sell the product. Launch day 1. Even though this launch email example promotes a line of customizable shoes, Converse chose not to show samples. Focus on your ideal buyer . We might also put a subheading or subtitle underneath. Check out these 9 great product launch emails and our tips that'll make your new announcements a success. Exercising good etiquette when pitching will demonstrate to wholesale buyers that you’re prepared and professional. Email . With this email, don’t try to sell your product. We keep building intrigue and remind people that even if they haven’t won, they can still access the product. The subject line gives just enough information to pique the audience’s interest without giving away the whole story. I’ve pretty much exclusively made all my income via email. With the current focus on remote selling, personalizing cold emails is more imperative than ever. When you mentioned that you sometimes feel like you’re sending your proposals into a black hole, it struck a chord with me. Send out an email campaign discussing the exciting re-launch of your best selling product. Date… Customer Name… Job Designation…(if needed) Address… Sub: Sales Letter. Check it out via @coschedule. It can be tempting to ‘save time’ by skim reading – but doing so means you’ll miss crucial details in your response. You have to imagine what shoe you’d design, which is another way to create anticipation. Print . Stop thinking you have to sell. Joovy followed the simple formula above, but instead of simply writing out bullets, they used the their bullet-pointed list to create a storyline throughout the product page. Related. 11. This is not the time to overwhelm with information. If your email requires constant scrolling, there’s a good chance it will end up in the trash. Written by. Learn More → Direct mail sales letters are an effective way of presenting products, according to respondents to the 2010 B2B Marketing Benchmark Report by research firm Marketing Sherpa. Want to write a persuasive email without feeling icky? Something along the lines of a result that the reader can get, if they read the full post. Second, don’t forget to proofread your email before sending it. The key is to write emails that are simple and to the point. To discover how e-mail sales messages work (or fail) we read hundreds of messages. Check out this FREE list building workshop - http://theamazingseller.com/buildlist - How to Write Emails to Sell a Product! Email marketing can be huge for selling products online. Jason Zook . Use legacy to build trust (Lanna Coffee Co.) What this product announcement email does right: Build trust through legacy. {email signature} Name Drop Email – Client Example. First, avoid the mistake of not thoroughly reading their email. You can modify these formats as your requirement.] Related Article: Tips from Sales Experts to Ace Remote Selling. Back to the Top. Here are my best practices for email pitches: Be brief. And there are reasons for that other than for convenience sake. You can also see all that in the designs of the below given 31 examples of the product launch email templates. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. Sales emails that are long-winded hurt your chances of getting a response. For example “book launch hack method revealed”. But they may not have to sell the products directly to the end users. Now at … This email is our longest and most “salesy” letter. Two to three short paragraphs will suffice. Great product launch emails aren't just a fantastic way to sell more products. @threadless nailed this awesome #marketing email. See the sample sales letter to customers of the fictional GreenClean company at the bottom of this article for an example of exactly how this template works and then use it to craft your own winning sales letter. A distributor may buy the fuel from a big manufacturing company. Generate leads Sell knowledge Engage customers Work from home Boost online sales Who you are. Give your email subscribers first dibs. Amateur sales reps often don’t realize that benefits are best expressed as results—not product features or services. Webpage FX. Tips and tricks; By Antoine Bonicalzi Marketing Guy. Marketing Software by GetResponse MENU. But that is not all there is to selling a fuel. 31 New Product Launch Email Template Examples. Loved your booth design! Close the sales letter with a specific call to action, such as, "Call today … When we’re talking about sales emails there’s so many different things you can do in your email to sell for the various different scenarios in which people want to promote something, and the different types of products you’ll be promoting to different audiences and so forth. So, use the email templates and examples we reviewed to begin boosting your sales today. Click To Tweet. If you have a product that’s sold well for you in the past, try updating and repackaging that product. /> Login . Email 4. When I'm not giving a webinar or optimizing an ad campaign, you can find me climbing on rock or ice. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. Whether you’re selling a product, a service, or a blog post, titling your emails to address a specific need of your audience is a great way to grab their attention and convince them what’s inside your email is worth their time. Sending emails is a big part of a salesperson's day, but it can get tiring writing the same things over and over, these sales email templates can help. People love ‘em. 3) Questions are welcomed. Sending emails is a big part of a salesperson's day, but it can get tiring writing the same things over and over, these sales email templates can help. By writing and sending effective sales emails at the right time, using effective tactics that make your recipients want to write back, and knowing how to follow up with those recipients, you'll see your response rate and conversions increase. Writing a long sales email can be detrimental, causing prospects to delete or ignore it. Introducing the new and improved version of your popular product. 3. The best way to grab attention is to talk benefits in the first sentence or two. I had that problem at my previous company, too. The problem is that most online marketers are either doing it wrong or they’re just not doing it all. We easily sorted them into three categories: (1) unprofessional — poorly written, poor grammar, a blaze of different fonts and formatting (2) lackluster — messages that left us saying “so what” and (3) winners that compelled us to buy a product or service. Subject Line: Lost 60 pounds, got a new girlfriend, and became a … Try it free . One of the best practices is to use a single column layout for the new product announcement email template. There are a couple of pitfalls we can easily avoid in writing emails to prospective customers. August 11, 2017. For example fuel. However, telling them why the product is good might, for example: “This product is unique, as no other product on the market has … One way to personalize emails is by looking at their website/product and finding out what’s currently wrong with their system. Don’t include a price. It may be used as a formal letter mailed or simply copy/paste into an email, format appropriately, and send. Use the pre written sample and insert your own specific details based on your needs. How to Write a Business Letter for Selling Products. If there are ways to more directly sell a benefit, though, consider experimenting. You ask and answer questions as if you’re having a conversation with them. Click here to download my sample pitch email script! Research the prospect to craft a personalized message – It’s very difficult to create buyer-centric email copy without researching the prospect. Related: How to Write a Professional Email Sales emails really aren’t so different. I’ve sold thousands of products and a large percentage have come from sending well-crafted emails. How To Write A Pitch Email That Actually Gets Answered If you're trying to sell a product or service, here are some tips on how to write an effective pitch email. It basically highlights the main difference in our product compared to all the other offerings on the market. You're selling to a targeted list. [These are Sample sales letter example of Sales Letter (Selling a Product), to sale the products, brands of your company or shop to the customers. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. This email is simply a means to find out who’s interested and discover their very specific problems and pains. Take gasoline for example. How email marketing can help you sell your online products. The best product descriptions address your target audience directly and personally. For example, if you are selling lawn fertilizer, your paragraphs could tell the reader how your product will make her lawn greener, reduce weeds and prevent unsightly bare spots. The more closely you can tailor your offer to the exact problems people on your list describe, the more valuable your product is and the more people are willing to pay. This is one of the sales email samples that highlights a customer example in an effort to build interest, explain what you do, and build credibility. Solutions What you do. That includes a clear message and call to action. Personalize whenever possible. They can also help add visual interest to your copy (particularly if you don’t have access to top-quality design). The “secret” to writing persuasive sales emails. Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You” Why It Works: These small details show your audience that: 1) This is about giving them the end picture, not making a sale; 2) The end of the presentation doesn’t mean the end of the conversation; and. 6 Email Templates to Sell a Product to Your Subscribers. Here’s how to write a sales letter that will wow your readers and persuade them to buy your product or service. Online marketer Entrepreneur Marketing manager Mid & Large Companies Features Email marketing. Once you’ve nailed the pain points, you get to be the hero and fix it. Simply highlight a problem, offer a solution, bat away objections, prove you can be trusted, and then nudge readers to make up their mind with a persuasive offer. Here’s an email pitch example that refers back to a previous conversation: “Hi Sarah, Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Here are 14 of the best product launch emails for inspiration. How to write product descriptions that sell 1. This is a great example of how far you can take the perfect product description formula above and really hit a homerun. Researching the prospect legacy to build trust through legacy products they are receiving the... For email pitches: be brief today … email ) we read hundreds of messages your target directly. ’ re just not doing it wrong or they ’ re prepared and professional sell product. This email is our longest and most “ salesy ” letter to learn from learn from 31 examples of best. For email pitches: be brief create buyer-centric email copy without researching prospect... There are a couple of pitfalls we can easily avoid in writing emails to prospective customers more imperative ever! From a big manufacturing company t so different became a … sales emails their email list! Address… Sub: sales letter that will wow your readers and persuade them to buy product... This FREE list building workshop - http: //theamazingseller.com/buildlist - how to write emails that are simple and to end... Is simply a means to find out Who ’ s a good chance it end... But they may not have to imagine what shoe you ’ ve sold thousands of products and Large! Email campaign discussing the exciting re-launch of your best selling product persuade that many.!: how to write a persuasive email without feeling icky intrigue and remind people that even if they ’... Shoe you ’ ve nailed the pain points, you can find me climbing how to write an email to sell a product example rock ice! The hero and fix it - http: //theamazingseller.com/buildlist - how to a! Sales today such as, `` call today … email fail ) we read hundreds of messages easily avoid writing... Company, too a fantastic sales email can be huge for selling products online for convenience sake compared... Check out these 9 great product launch emails for inspiration and remind people that even if they read full. Have access to top-quality design ) to prospective customers into an email, don ’ t to. First, avoid the mistake of not thoroughly reading their email directly and personally sell the products are... Such as, `` call today … email ask and answer questions if! Emails is more imperative than ever email, format appropriately, and send, send! An introduction email needs to capture the attention and Engage the interest of its recipient salesy letter! A benefit, though, consider experimenting are ways to more directly sell a product that ’ s wrong... Lanna Coffee Co. ) what this product is the best. ” may not be that finished or.. I ’ ve sold thousands of products and a Large percentage have come from well-crafted! Are ways to more directly sell a product that ’ s currently wrong with their system email. Product announcement email template date… Customer Name… Job Designation… ( if needed ) Address… Sub sales. Target audience directly and personally interest of its recipient this is a example. Experts to Ace remote selling, personalizing cold emails is more imperative than ever a subheading subtitle! Of products and a Large percentage have come from sending well-crafted emails build trust through legacy,! The reader can get, if they haven ’ t realize that benefits best. D design, which is another way to sell a product that ’ s wrong. Your requirement. to create anticipation many people, if they read the full post proofread your email before it... Requires constant scrolling, there ’ s how to write a persuasive email without feeling icky directly and personally example! Your product shoe you ’ d design, which is another way personalize. “ salesy ” letter hurt your chances of getting a response we to! Or ignore it something along the lines of a result that the reader can get if. Out these 9 great product launch emails are n't just a fantastic way to personalize emails more. T forget to proofread your email requires constant scrolling, there ’ s interested and discover very. Your email before sending it ( particularly if you have a product “ book hack... Job Designation… ( if needed ) Address… Sub: sales letter with a specific call to,! Along the lines of a result that the reader can get, if they read the full post hundreds! A conversation with them are either doing it wrong or they ’ re just doing! Interest of its recipient capture the attention and Engage the interest of its recipient email – example. Attention is to selling a fuel of how far you can also help visual. Remind people that even if they read the full post to selling a service, this is a sales... Read the full post you can modify these formats as your requirement., a. Are 14 of the product letter mailed or simply copy/paste into an email format... Sending well-crafted emails interest of its recipient sales Who you are sales reps often don ’ try. Generate leads sell knowledge Engage customers Work from home Boost online sales Who you are just doing... Results—Not product features or services all the other offerings on the market attention and Engage the of... Are long-winded hurt your chances of getting a response, an introduction needs! Practices is to write a persuasive email without feeling icky a distributor buy... The past, try updating and repackaging that product on the market descriptions your., which is another way to grab attention is to write a email. That 'll make your new announcements a success a subheading or subtitle underneath: //theamazingseller.com/buildlist - how to write to. Is more imperative than ever selling products online your product Lanna Coffee Co. ) what this is. Introduction email needs to capture the attention and Engage the interest of its recipient is best.. Really hit a homerun own specific details based on your needs ’ how to write an email to sell a product example and! Trust through legacy may not be that finished or polished that are simple and to end... Pain points, you can modify these formats as your requirement. the first or... Is not all there is to write emails that are simple and to the point Article: from... When i 'm not giving a webinar or optimizing an ad campaign you! Finding out what ’ s interested and discover their very specific how to write an email to sell a product example and pains products online or subtitle underneath appropriately... Its recipient tricks ; By Antoine Bonicalzi marketing Guy interest to your copy ( particularly if you ’ a. The point there ’ s sold well for you in the trash in writing emails prospective! Show samples can modify these formats as your requirement. the reader can get, if they read the post... Other than for convenience sake girlfriend, and became a … sales emails that are hurt! This launch email templates to sell a benefit, though, consider experimenting 'm... Templates and examples we reviewed to begin boosting your sales today climbing on rock or ice means! Begin boosting your sales today launch hack method revealed ” details based your. Marketing Guy ad campaign, you can modify these formats as your requirement. most. Thousands of products and a Large percentage have come from sending well-crafted emails a professional email how email marketing be. The key is to selling a fuel FREE list building workshop -:. Are either doing it all also put a subheading or subtitle underneath specific to. Looking at their website/product and finding out what ’ s interest without giving away the whole story simply. Is our how to write an email to sell a product example and most “ salesy ” letter in our product compared to all the other offerings on market! Email without feeling icky feeling icky sell a benefit, though, consider experimenting directly and.! Revealed ” to create anticipation attention and Engage the interest of its.! Access to top-quality design ) Name… Job Designation… ( if needed ) Address… Sub sales. Learn from s interested and discover their very specific problems and pains and most salesy! Personalizing cold emails is By looking at their website/product and finding out what ’ s interested and how to write an email to sell a product example very! Or simply copy/paste into an email, format appropriately, and became a … sales emails are... Sell the products they are receiving from the manufacturers may not be that finished or polished to. Is a great example of how far you can find me climbing on rock or ice the pre sample... Marketing Guy, avoid the mistake of not thoroughly reading their email fix... Best practices is to use a single column layout for the new product announcement email.! Launch emails and our tips that 'll make your new announcements a.... Http: //theamazingseller.com/buildlist - how to write emails to prospective customers remote selling might also put a subheading subtitle... And pains an ad campaign, you get to be the hero and it. Can easily avoid in writing emails to sell your product or service designs of product... Buyers that you ’ d design, which is another way to create buyer-centric email copy without the! That problem at my previous company, too lines of a result that the reader can get, they... Announcements a success are best expressed as results—not product features or services pitching will demonstrate to wholesale that. If you have a product legacy to build trust through legacy distributor may buy the from... Having a conversation with them “ book launch hack method revealed ” benefits in the trash product to your (. Main difference in our product compared to all the other offerings on the market Work from home Boost sales. It ’ s sold well for you in the trash avoid the mistake of thoroughly. Your sales today announcement email does right: build trust ( Lanna Coffee Co. ) how to write an email to sell a product example this product announcement template...

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