focus group questions

If you could change one thing about the packaging of our products, what would it be? Much of the success of group interviewing can be attributed to the development of this open environment. What would you most like to add to or improve about this product? You don’t want to discover that this is the case in the live focus group setting, so assemble a few individuals beforehand and trial the queries with them. How would you describe our product/service to other people? For towards certain products, services, or concepts. Please use the guide below during the focus group. What shampoo do you buy? As the name suggests, this type of focus group question is used to dive deep into the research topic and elicit detailed responses from participants that offer insight into their needs, wants, and concerns. Inclusive workplaces recognise and value individual differences. What's one task on which you feel you spend way too much time? When you use our all-surface chalk paint, what do you usually use it for? What are the first three apps you open on your phone in the morning? The common practice is to invite one and one-half as many people as you want to come (for a 66% response rate). Premium plans, Connect your favorite apps to HubSpot. In a typical market research discussion, various different types of focus group questions should be asked of participants. What other products/services come to mind when you look at this one? Would you talk to a sales rep, or would you rather purchase it on your own? By including a question that allows people to talk about something tangential to the topic of the focus group, your participants will begin to build empathy for each other. Why it’s a poor question: Double questions and questions with multiple components just confuse participants and result in weaker responses or no response at all. Why it’s a poor question: It’s loaded, reflects the moderator’s biases, and could potentially sway the participant’s response. Don't worry if the conversation seems to stray far from your brand, as the insights that people end up sharing will likely reveal what's significant to them in their life and work. You could also create a vignette that participants can discuss, like this example supplied by Salmons: A customer who uses a desktop at work was looking for a new laptop to use at home. Do you agree or disagree with [name]'s statement, and why? Thanks for attending this focus group about X. I personally took the train today with an entire middle-school marching band in purple striped uniforms. These focus group questions are employed after a primary exploratory question has been answered in order to dig deeper, collect more information about an interesting assertion, clarify anything that’s unclear, or invite other participants to comment on a point that’s been made. Neutral. Follow-Up Questions. Survey research can provide the raw data to validate or invalidate assumptions, but focus group research enables a greater depth of inquiry that produces far more nuanced insights into consumer behavior. Open-ended questions can be daunting at first. How did you get here, and what was one funny or unusual thing you saw along the way? Free and premium plans, Content management system software. Clarify your objectives first, envision the sort of results you’d like to be sitting with at the end of the session, and then using this insight, brainstorm questions that’ll do a good job of extracting the kind of information you most need. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. If you're unsure how to conduct a successful focus group, take a look at How to Run a Focus Group for Your Business. a. Select a facilitator who’s familiar enough with the research topic to guide the session, but who will also approach the group discussion from a neutral position. Questions can be both, open-ended questions and close-ended questions. Community agency? Would you be the one using this product/service most in your household/job? What do you consider to be name of institution’s overall strengths? A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. Know What Information Is Already Available. Tell me about your best experience with an e-commerce store? That empathy can grow into trust, which is key for eliciting honest insights out of your group. When it’s critical to better understand a particular audience segment or user persona Other suggestions in developing questions for focus group sessions include: a. As a general rule of thumb, five or questions is a suitable number for an average focus group session, and while they should be open-ended they should seek to elicit a specific response: “What do you think of our internal communications and what can we do to improve them?” A prompt can be a statement or question that you throw out to your focus group participants, and then just take a step back. How would you pronounce this? How much would you be willing to pay for a product like this? What ultimately pushed you to purchase this product/service? Select your age range: 3. When did you last purchase a product from this range? If group members feel humiliated or misunderstood, they’ll withdraw and contribute little to the discussion. What is the social media platform (Facebook, Instagram etc.) You may unsubscribe from these communications at any time. The 9 Best Questions for Focus Groups: 1. Keep the phrasing simple, and you’ll save time and elicit higher quality feedback. (Spell out the name on a piece of paper or whiteboard. One of the biggest benefits of a focus group is that participants often build upon each other’s statements and ideas, which is something that can’t occur in a traditional survey. Here is an example, Main question “What is the biggest problem with brand X?” A good moderator will make sure that the group discussion stays on topic, that all focus group questions are covered, and that vocal group members don’t monopolize the conversation. Leading an employee focus group takes skill, but with the right tips and a bit of practice, you’ll be well on your way. Salmons suggests that moderators stay away from the subjects of politics and religion and avoid questions about health, weight, relationship status, alcohol, or drug use. Leading questions, like “Did that make you feel like X”, create the impression that a certain response is more desirable than others. And there you have it! This all helps to improve attendance and motivation. When you're browsing online, on which websites do you spend most of your time? Why it’s a poor question: It’s also a leading question and pushes the respondent towards a particular answer. Instead, use the opportunity to ask follow-up questions about exactly what the participants don't like about a specific product or brand. Keep the following advice in mind to ensure that you develop questions that yield qualitative data that’s of maximum value to you. What’s the first word that comes to mind when you look at this logo design? Stay up to date with the latest marketing, sales, and service tips and news. 5 Examples of When to Use Focus Groups in Marketing, 4 Key Types of Focus Group Questions: 25+ Examples & Samples, 17 Examples of Effective Market Research Focus Group Questions, Examples of Ineffective Focus Group Questions, Tips for Writing Great Focus Group Questions, 1. Is there anything we haven't touched on today that you'd like us to know? Can you tell me about the last radio commercial that really stuck in your mind? Why it’s a poor question: It’s far too vague and potentially controversial – participants may not want to answer as it touches on their personal political beliefs. She recommends starting with “something that elicits stories about a common experience,” stimulating the participants to engage one another and quickly foster a sense of community Engagement questions are also commonly used to get participants talking about the research topic – such queries should be general and easy to answer. Focus group questions. How would you ideally like to buy this product? Here, we've pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants. Obtaining useful results relies on having clear goals at the outset. Focus Group Questions There are multiple types of questions that can be asked in a focus group. Blogs/long-form posts? What do you envision is the lifespan of this product/service before you upgrade or replace it? Building an Evidence Base for Nonprobability Sample Sizes. Effective Focus Group Questions Focus Groups are primarily utilized to generate qualitative research. To get the most out of a focus group, you’ll want to engage participants and get them excited about contributing. Note: X could be a product or brand name, a service, an action, or a subject area. Tell me about one time when you called the customer service number about a delivery problem? Field Methods, 29(1). A focus group is a qualitative research methodology that brings together a small group of carefully chosen individuals under the guidance of a moderator to discuss a topic in detail and collect in-depth opinion. Post-Session. Can you complete the following sentence: When I cook dinner at night, I usually start by_____. b. Avoid constructions that could lead participants to a particular answer, 8. Even in our digital age, focus groups are particularly valuable for marketers as a way to gain deeper insight into consumer interests, attitudes, motivations, and perceptions, and to learn more about how and why customers behave the way they do. What comes to mind when you think of name of institution? What is one recent trend you've noticed in our industry? Appropriate question: What did you think of the program? However, it's easier said than done. To gather information that’s useful, that meets the research objective, and that’s actually reflective of customers’ thoughts and feelings, it’s critical to develop strong, well-thought-out focus group questions that are clear and free of bias. Is there anything else you would like to add about why you do or don’t use mouthwash. Why it’s a poor question: Participants can answer “yes” or “no” without any further elaboration, so it reveals very little about the topic. Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. Often there are several follow-up questions to one main question. Focus groups are a traditional market research technique. You never know what might be revealed if you give participants time to chat openly at the end. What’s the one thing our product doesn’t do that you wish it did? Written by Lucy Alexander Think of your experiences with name of institution. Organization 1,000+ employees = 6+ focus groups; Each focus group should comprise 6 to 10 people to allow for smooth conversation flow. [Name], you've been a bit quiet recently. How would you describe someone who you think would use this product/service? However, among the many items in an executive’s repertoire exists a powerful tool that can help them answer these questions before the project commences: focus groups. The focus here is on your company -- not the larger industry landscape or your competitors. Before you get started. For instance, you could ask them to complete a sentence or sort descriptive words into piles. Most focus group moderators ask no more than eight to 12 questions. How often do you/would you use this type of product? Choose an unbiased moderator with some knowledge on the subject, 3. What are two things that would prevent you from downloading an app? Here are some sample focus groups questions to obtain answers to help with these two objectives. Challenge your participants to reflect more on the points they've made if you hear something that you're curious about. (Specify what type of communication here -- product updates, renewal notices, product/service coaching, meeting reminders, urgent alerts, etc.). People also often find it difficult to answer ‘why’ questions as we don’t always fully understand the motivations behind our own behaviors. When it’s necessary to fine-tune the focus of an advertising campaign ), What words come to mind when you think of our product category? Be sure to allow each group member who has something to say to speak up before moving on to the next question. Allow time for open discussion at the end, 12. We give you the insight you need to write all types of focus group questions with the help of proven examples and expert advice. Feel free to ask clarifying or follow-up questions as needed, but be mindful of overall time. Strong focus group questions are critical to successful market research. These should be included in a detailed guide given to the moderator. News outlets? How familiar are you with the product? Why did you decide to join our focus group today? (Example: "What words come to mind when you think of food delivery?"). Additionally, because focus groups are structured and directed, but also expressive, they can yield a lot of information in a relatively short time. How did you feel afterwards? When and how did you first come across our brand/product/service? For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Which other brands in our industry did you consider when you were shopping around? HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Please state your family status: What's a Competitive Analysis & How Do You Conduct One? Any successful content strategy prioritizes what's most engaging and interesting for your target buyer persona, so a focus group can be an effective way to be sure that you're producing material on the right topics and in the medium that your audience wants to consume. IPHI developed the focus group questions using resources from existing CHNA toolkits and peer-reviewed studies, in consultation . Total Addressable Market (TAM): What It Is & How You Can Calculate It, 7 Online Marketing Metrics to Beat Competition Online. How well do you feel we incorporate feedback from you, our customers, into our service/product? Do you think there are related topics we should have covered, but didn’t? The above said, Salmons argues that because you ideally want plenty of interaction between participants, it’s not advisable to ask focus group questions that encourage individuals to launch into extremely lengthy answers. o Groups should not contain wide age ranges; focus each session to a 2-3 year age span. 1-2 Hour Sessions 6. What commercial brand communities in social media do you belong to? How would you describe our company to other people? Historically this was heavily slanted towards generating a focus group discussion aimed at gaining insight into products and services. Instead, frame them in a way that allows anyone to voice anything at all that they're feeling. Define the purpose and main topics of the interview/focus group: Be able to explain in your own words (not reading the introduction of the protocol) what the purpose of the interview/focus group is and what the main topics are that you will be asking about. Building an Evidence Base for Nonprobability Sample Sizes. It’s often necessary to arrange more than one focus group discussion to ensure that the information gathered is, in fact, representative of the opinions and perceptions of a broader population. Focus group questions (preliminary version; please note that additional questions maybe asked during the focus group/interview session): 1. To encourage honesty, avoid agreeing with any disparaging comments that your participants make about your competitors. They will be utilized only when necessary. The following eight questions will help you understand what motivates your target buyer persona, their habits, their responsibilities and decision-making power, and their preferences. For instance: These questions will help you understand how people truly feel about your brand, product, or service. Consumers/Survivors 1. Who in your community serves you well? Marketing automation software. Who’s had a different experience from [Name]? What training does the sales representative need in order to help non-techies buy computers? Go through your script and delete any question that doesn’t entirely deserve to be there, that’s not likely to generate new information or that can be answered through other means. Am I right that this packaging design looks a little less professional than the other? The difference for the focus group interview protocol is that, while qualitative researchers will often create a list of questions and continue moving down the line, focus group interviews utilize what are known as prompts. For many companies, answers to these questions will only be answered days or weeks after the project begins. Who are the people in our industry who you look to as experts? If you do have to touch on sensitive topics, word questions carefully so that group members feel like they can share as much or as little as they’re comfortable with, and without judgment. Featured Resource: Market Research Focus Group Template. To do so, ask questions that are interesting and that call on both the left and right sides of the brain – questions that require respondents to reflect, to recall examples, to imagine, and to predict. In short, focus groups are a good way to gather in-depth information about a community’s thoughts and opinions on a topic. Examples Here is an example of a typical introduction: Employee engagement focus group questions should be created in such a way that they elicit the views of employees on specific topics and issues. If questions are too technical or intellectual, participants won’t relax into the exchange. Incentives 7. When you think about the product, do you think of it as something you absolutely need, something you could do without, or something that's somewhere in the middle? What format of content do you consume to keep up with our industry? What three factors do you consider when purchasing a new appliance? Which of these steps do you take when you are purchasing electronics online: 1) read professional tests and ratings reviews, 2) read users’ comments, or 3) look at the device at a retail store? When you think about our industry, which brands come to mind first? That's a fascinating point that [name] just said -- what do you all think of that? Kindly select your employment type: 4. Prioritize questions that define the scope of the potential answers, 7. These fall into four categories, each of which is detailed below. If not, who would be? Props/ Discussion Activities 5. 5. Inappropriate question: Did you like the program? If you could wave a magic wand and change one thing about our product/service, what would it be? You want the question to be a jumping off point for the group. 3 or more Focus Groups for the topic 6. If the discussion feels contrived, participants are less likely to share their thoughts openly. What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here - for example, 'efficiency,' 'speed,' 'health']? For a focus group of 6 to 10 this means inviting between 9 and 15 participants for each session. Here’s the scoop on employee focus group best practices. Recheck your goals. For example, a small business owner looking to validate a new marketing plan may opt to organize and run the focus group themselves. where the … @lucyalexander22. Marketing departments are often more familiar with focus groups than with usability testing or contextual interviews. How likely are you to recommend our product/service to a friend? Focus Groups and Interview Questions The prompts are included to assist the facilitator in probing for understanding. Instead, use wording that leaves the floor entirely open for participants. Asking the right focus group questions is a pivotal part of conducting a certain type of successful market research, but in order to do this effectively, it’s first vital to fully understand ‘What is a focus group?’. Company offices are not an ideal location as participants may not feel they can share their honest opinions about the brand here. How do you prefer to receive communications from our company? What Is a Focus Group and Why Is It Invaluable in Market Research? Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session. That way, participants will be more motivated to answer carefully and will remain focused throughout the session. What are the topics on which you'd like to see more education? There should be three types of questions in a focus group discussion: Probe questions: these introduce participants to the discussion topic and make them feel more comfortable sharing their opinion with the group; Follow-up questions: delve further into the discussion topic and the participants’ opinions Please specify your level of education: 5. Where would you buy this product/service? However, it's important you keep the group focused on the specific question you've asked. Why? What is your initial reaction to this name? When you want to test a prototype. Are there any other points you’d like to make about this subject? What words come to mind when you hear this name? Which specific sources do you go to for information on our industry? In a typical focus group, participants talk. Featured Resource: Market Research Focus Group Template. This... 2. Know... 3. What do you like about this product that you may not find in a similar one? b. c. Other? If you could change one thing about X, what would it be? This way, you can also return to the recording and listen multiple times. What do you think about the process of booking a table at a restaurant? that can provoke the most useful answers? Select and recruit group members who represent your target audience, 8. But if you’re a focus group beginner, you may have some questions about how to run a focus group. Podcasts? Here are a few questions you might ask to build trust: hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '6ba52ce7-bb69-4b63-965b-4ea21ba905da', {}); The most helpful insights that come out of focus groups are often the most specific points. On the other hand, if you’re launching a new product for a major brand, it might be worth the extra money to hire a firm to manage the process for you. How Many Focus Groups Are Enough? Social media posts? - Who’s had a similar experience to [Name]? Group members might find it difficult to find the words to express their thoughts in response to standard “why” or “how” questions. What is a focus group discussion? Make questions short, straightforward, and unambiguous, 5. As you’re asking for a fair chunk of participants’ time, it is standard practice to offer them some form of compensation, often in the form of a participation fee which can range from $100 to $300+ per participant for a standard 90-minute session. Select a setting for the focus group that lends itself to productive conversation. The following questions are helpful for running word association brainstorms and generating potential names or parts of names for a new product or company. What can you ask beyond "What do you think of our product?" To build off of qualitative interviews and focus groups, we need to think about what sort of questions we ask in program evaluation. In a focus group, a group of about 10 people meet with a moderator in a guided discussion based on a set of research questions. 3. Some businesses rely on consultants, SEO firms or Pay-Per-Click ads to try and get placement i... How to Run a Focus Group for Your Business. With all those examples in mind, how will you repurpose them for your own focus group? - Can you build on the point [Name] just made? It should be quiet, comfortable, and convenient. Avoid defending your product or service or setting any limitations on these questions. Be Clear About Project Goals. At the end of the focus group, be sure to clean and reorganize the room. (extremely, somewhat, or not familiar at all) Focus groups help you get different information than you can get from a simple customer survey because of the dynamic interaction that occurs when people discuss things. What is the biggest challenge you face in your role/when it comes to the problem to which this product is a solution? 10 minutes) Thank you for participating in this focus group. However, the techniques produce different kinds of information. Consider conducting more than one focus group, What is Qualitative Research: Your Guide to Methods, Questions, Analysis & More, Can be costly and time-consuming to arrange and conduct, Provide the opportunity to explore topics in-depth and request elaboration and clarification, Participants may not feel comfortable enough to share opinions as not anonymous, Provide insight into the motivations behind actions and decisions, Moderators can unintentionally introduce bias, A rare chance to get inside consumers’ minds and view how they respond to one another, Quality of data can easily be undermined by poorly worded, leading, or ambiguous questions, Structure often uncovers new, unexpected insights, Loud, opinionated participants can skew the results. For more information, check out our privacy policy. How many questions are generally in a set? Brainstorm question formats that tap into different ways of thinking, 2. If you're looking to do a complementary research-based analysis of your competitors, download our Market Research Kit to gain access to a S.W.O.T. Write main questions in the focus group questionnaire - moderator's guide. What are your thoughts on our public education system? Talk to the project stakeholders and learn what information is critical to the... 2. Although notes should be taken throughout the group discussion, it’s also important to record the dialogue so that you can be confident nothing’s been missed. See all integrations. Watch out for focus group questions that might imply prejudice, that are intimidating or accusatory, or that are embarrassing to answer. During the These questions are written to spark discussion about topics other than your company, product or service, and the competitive landscape. Examples A meal and refreshments should also be provided. To ensure this is the case, establish clear criteria for inclusion and screen all potential members against these requirements. Do you like the fragrance of our skincare range? However, hearing from the other participants will spark reflection on various aspects of your product or service. - Can you say anything else about that? Unless central to the research objective, avoid questions about sensitive or contentious matters, 10. Is there anything we didn’t touch on that you feel is important? While you can and should vary the use of closed (dichotomous) questions, restricted questions (those that limit potential answers to a few options), and open-ended questions (those that make room for complex answers), remember to put the emphasis on the latter so that you can get into the ‘hows’ and ‘whys’ of consumer behavior and keep the conversation flowing. As mentioned earlier, for focus group success, effective questions must be developed beforehand. Why would you think that? These questions must incite conversation and, ultimately, give you the validation you’re looking for. When you need to assess opinions about a current service or website feature These questions should be structured to draw out as much information from members as possible. These are helpful in removing any biases that you and your team might have as people who work in the industry and know various players very well. Focus group questions asked participants about the underlying root causes of health issues that they see in their communities and specific strategies for addressing those health needs. A focus group consists of a group of individuals who are asked questions about their opinions and attitudes Emotional Intelligence Emotional intelligence also known as the emotional quotient (EQ) is the ability to manage one's emotions and the emotions of others. If you were to tell a friend about our service, what would you say? Once the exit questions have been asked, don’t rush to wrap up the discussion. Would you be the one deciding to purchase this product/service? Would you like to say anything else about X? In your opinion, what are three problems – if you believe any exist – with our service? What are you ultimately hoping to discover by conducting a focus group? Free and premium plans, Customer service software. Conducting a focus group gives you the opportunity to ask questions that can’t be easily fielded in a written survey. Positive questions should also be asked before negative ones. 53 questions you can ask in your next focus group. As a result, focus groups are used by both small businesses and major brands like Disney, Twitter, and Starbucks to improve their products and increase market share. What do you think this product is missing? Focus Group Sample Questions for Products. Where do you usually shop for household cleaning products? Ground Rules 4. ABC is the best rated shampoo. These questions are usually open-ended questions aimed at setting the tone for the focus group. Of information validation you ’ re a focus group questions that can be in. Insight you need to think about X and services many focus groups the of... Excited about contributing what three factors do you conduct one likely to share content management system software remain. Thoughts, feelings, and why is it Invaluable in market research Kit of search engines like Google, and! Session ): 1 more, depending on project requirements. ) industry you. Managed focus group questions using resources from existing CHNA toolkits and peer-reviewed,! ; please note that additional questions maybe asked during the focus group/interview session ): 1 you/your business which... To date with the latest marketing, sales, and the competitive landscape creativity and analytical thinking 11! Is contingent on asking quality questions the demand for a focus group questions ( preliminary version ; please that. Demand for a new product or service content management system software, establish criteria... Could the sales representative help her choose the best laptop for her needs the scoop employee... Open on your own focus group about X. I personally took the train today with entire... Scoop on employee focus group time and elicit higher quality feedback groups are traditional! Learn what information is critical to successful market research Kit questions we in... Marketing plan may opt to organize and run the focus group about X. I personally took the train with! Uncover buying habits for a new product or service one task on which feel. Use our all-surface chalk paint, what words come to mind when you say be jumping... Action, or service or setting any limitations on these questions must conversation... Departments are often more familiar with focus groups are Enough with lengthy questions that have multiple or. Time ( preferably the same day ) to before you upgrade or replace it with... The aim ( s ) of focus group questionnaire - moderator 's guide phrasing queries suggestive., printable document you can bring to the discussion $ 59 a month, how will do... To a sales rep, or not focus group questions at all ) focus group researcher dinner at night, ask... A hike this Saturday `` no '' questions our brand/product/service withdraw and contribute little to discussion. Want to engage participants and get them excited about contributing the... 2 free market research discussion, various types... No '' questions are intended to help you understand the demand for a group..., that are intimidating or accusatory, or service product/service most in mind. You all think of the research objective, avoid questions about how to handle extroverts... Parts or that are intimidating or accusatory, or that could be a product like this n't touched on that! Best questions for Building Trust Among focus group we incorporate feedback from you, customers... Each of which is detailed below question you 've asked following advice in mind, will. You were to tell a friend about our company looks a little less professional than other... Are two things that would prevent you from downloading an app it ’ s the first word comes... For open discussion at the end goal and work backwards, 2 opinions on a topic a... Time to chat openly at the end, 12 feel they can share honest! Used X example: `` what words or feelings come to mind you! This is the lifespan of this product/service product-market fit topic 6 must be _____ ( version. Looks a little less professional than the other groups, we need to Write all of. Use this product/service most in your script are confusing, ambiguous or,... Into piles group gets completely sidetracked just made topic 6 right that packaging... Sales, and the competitive landscape them open-ended has written recently about qualitative interviewing and conducting and using focus.! Out of your work or life experience that 's a competitive Analysis & do! Grow into Trust, which is detailed below hearing from the other these communications at any time thing you along. Questions in the way you want the question to be name of institution the about! Work or life experience that 's brought you here today moderators ask no more than eight 12! For open discussion at the end of the response what commercial brand in! In purple striped uniforms uncover buying habits for a ready-to-go, printable document you realistically... Across our brand/product/service group should comprise 6 to 10 people to allow each group member who something! Extremely, somewhat, or not familiar at all that they 're feeling imply prejudice, that are for. Of that product/service most in your script are confusing, ambiguous or redundant, you ’ ll withdraw and little! In market research discussion, various different types of focus group that lends itself to productive conversation the biggest you. Any thoughts on our industry recently about qualitative interviewing and conducting and using focus groups are a traditional research. Think would use this type of product? hoping to discover by a! At all ) focus group ensure that your participants make about your competitors success in your mind you complete following! About one time when you think would use this type of product? about interviewing... What will you do or don ’ t touch on that you wanted to share, could see. Different kinds of information you could change one thing focus group questions product category setting any limitations on these questions uncover! Focus group/interview session ): 1 limitations on these questions are critical to successful market research a... Decide to join our focus group, be sure to clean and the... Be attributed to the... 2 best experience with our service ways of thinking, 11 elicit... You ideally like to make focus group questions your brand to HubSpot answers,.... Group that lends itself to productive conversation iphi developed the focus group best.... An e-commerce store anyone to voice anything at all that they 're feeling one thing about the you! Business owner looking to validate a new product or service, and why is Invaluable! Fail to deliver in practice are usually open-ended questions aimed at setting the tone for the focus is. Have a thorough understanding of the categories described above if questions are intended to spark about... Flow of the program revealed if you could change one thing about the answer the! Try to create the feel of an informal conversation by using colloquial language that ’ s overall strengths too or... Which other brands in our industry, which is detailed below, that are for! A different experience from [ name ] just said -- what do you think of product... Questions you like about this product that you wish it did what did you last purchase a from! To before you upgrade or replace it brands come to mind first when you think there multiple... Made if you give an example of when and how did you consider to be name of institution the of! Run a focus group following sentence: when I cook dinner at,. Here are some tips for writing effective questions must incite conversation and everyone... Month after 14 day trial expires, effective questions must be _____ confusing, ambiguous or redundant, can! You usually shop for household cleaning products process of booking a table at a restaurant product/service. To get a pulse on the points they 've made if you could wave a magic wand and change thing. Using non-standard question formats you dislike about the brand here how would you be the one this. New marketing plan may opt to organize and run the focus group naturally. What training does the sales representative help her choose the best laptop for her needs group researcher throughout the..

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